Blog Post

MTV & Warner Prepping For “Big Announcement” This Morning

MTV and Warner Music Group is announcing something big this morning, or so they say…the two companies have a press conference at 10:30 AM EST. Among the executives scheduled to participate are Warner CEO Edgar Bronfman, MTV Networks CEO Judy McGrath and Alex Zubillaga, Warner’s executive VP of digital strategy.

Some hints: MTV has been prepping to launch its music service, while WMG has announced its intention to launch an online-only music label. Could be a mix of both…

Van Toffler, president of MTV Networks Music, is also keynoting the MECCA mobile entertainment conference this morning here at CTIA in SF, and we’ll carry the coverage of that speech, which is sure to mention something on the announcement as well.

More later…