Blog Post

MTV And Warner in Mobile Music Videos Deal

This is an interesting use of music videos: MTV and Warner Music Group have announced a global licensing agreement for the use of music videos from WMG in original mobile programming developed by MTV brands. Original mobile video content and programming developed by MTV and featuring music video content from WMG will be available for mobile devices globally via streamed and downloaded VOD.
This represents the first global agreement of its kind between a media company and music label that covers programming on mobile networks, the two companies boast.
Content will include short mobile programming derived from popular cable network shows, such as VH1’s “Driven” and “You Oughta Know,” CMT’s “CMT Insider” and “Studio 330,” as well as made-for-mobile content from MTV Networks’ broadband programming such as “Box Set” on VH1’s VSpot. How consumers purchase the content will be determined by the carrier in each market and can include both subscription and a la carte pricing.
New programming for international mobile audiences will include “Spotlight” — an original mobile video package franchise launching this Fall. The video packages will feature specific artists reflecting on their careers, their music and upcoming activities. The first packages will feature Warner Music artists, including Sean Paul, Daniel Powter and David Gray.