But seriously, what’s the point of having seven people on a panel…way too crowded. Anyway, the debate is about off-deck content, a hot topic these days.
Kyle Levine, T-Mobile: Off deck is big for us for the last year.
Justin Brennan, Sprint Nextel: We are not a closed walled garden…however, we need to look after our customers from unexpected bills. We’re approaching it cautiously
John Cregier, U.S. Cellular: We’re interested in maintaining QOS…we need to worry about the brand.
Jeremy Flynn, Vodafone UK: Think of us as a shopping mall…we provide everything else except the content itself. You have to open it up and treat it as a free market.
Larry Shapiro, WDIG: We’ve been trying to convince the carriers about opening up. We will start putting out shortcodes on movie posters, and all other ads..it will be right next to the URL. Whether users will know what to do is another question…
Our CTIA/MES coverage is sponsored by Motricity: Booth 717.
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