Mobile Gaming Conference, New Delhi: Harman Baweja is a bollywood producer. He recently produced a movie called Qayamat, which included actors like Ajay Devgan. Baweja wanted to develop an interesting mobile game based on Qayamat, and wanted to release it alongwith the movie. The idea was to use the game as a marketing buzz machine, besides making it a channel to draw additional revenues. But, unfortunately, the game was not good enough. Baweja dropped the idea of mobile game around Qayamat.
The lesson here is quality is very important. Says Baweja, “I didn’t want to release a bad game and spoil my chances of exploiting mobile gaming opportunity in the future.”
In fact, the mobile gaming conference had a session on the quality versus quantity debate. Everybody understood the importance of quality. Says Yatin Pahwa, Head, Airtel Live, the GPRS portal of Airtel, “It’s a problem we have been facing for sometime. Many of our partners have been pumping games. We operators cannot check all games for quality.” Pahwa, however, has a suggestion. He tells content developers to get a feedback from 10 customers that they love the game.
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