The Economic Times: Isn’t all well with the ringtone industry? If the story is to be believed, there is something wrong. “…the fact is mobile users, after the initial attraction, have been shying away from the download offers in recent months. The decline in ringtone downloads by mobile users has been around 30 per cent despite the sharp growth in the number of subscribers,” says Santosh Desai, president of ad agency McCann Erickson, in his presentation to a seminar on,
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