Australia Vs World Cricket Series Broadcast Live

The upcoming cricket series between Australia and the rest of the world (at least — the rest of the world that plays cricket) will be streamed live on 3 when the series is played out in October. It’s unclear whether the broadcast will be in all of Hutchison’s markets or just Australia…
According to the article it “is only the third time the technology has been available to mobile phone customers worldwide…3 Mobile streamed horse racing footage to customers in Hong Kong early this year and Nokia broadcast the World Athletics Championships in Helsinki through its handsets in August.”
An interesting comment from 3 Mobile’s head of content, Annie Mackin, on whether 3 will do other such broadcasts: “But the honest truth of it is, it will all come down to the rights.”
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