News Release: Mobile2win.com has tied up with Indian two wheeler maker TVS for “a unique SMS activity to promote their newly launched TVS Star DLX”.
The TVS Star Re Ga Ma, seven-city tour, rocked Northern India this monsoon. TVS tied up with ex-band members Anushka & Mahua of the all girl group Viva, & held concerts in seven cities across North India to promote their bike TVS Star DLX. TVS along with mobile2win integrated a wireless element to this unique promotion to create excitement about the concerts and the bike. This activity was promoted by asking users to SMS Star DLX to 8558 with the incentive of winning a Star DLX Bike. Each participant was also given free passes to the concert upon sending the message. The passes were to be collected from the nearest TVS dealer upon showing the reply message at the dealer counter to avail the offer. Consumers were also asked to visit the nearest TVS showroom to test ride the bike and stand a chance to win a TVS DLX. This promotion had a good response in all the cities. As the mobile market is on the rise so is connectivity. Brands can connect with their target directly via SMS.
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