Satellite Radio Without The Radio

Satellite radio keeps moving beyond the dedicated device into platform and device ubiquity, popping up on MP3 players, cell phones, computers, network wireless devices, stereo components, and more. Eric Logan, EVP-programming, XM, talked about the strategy in a brief interview with Billboard RadioMonitor: “Those are the things that become the key drivers for subscribers to purchase the service.” As for the partnership that puts 70 XM channels on AOL Radio, says Logan, ” from our perspective it’s been terrific. All the different distribution ways that we can put our content in front of people are a good thing for us because that is and always will be the key driver and differentiator for our business.”
In its own programming, XM is moving away from third-party brands in favor of its own music channels, which is why it didn’t renew with MTV and VH1. Logan didn’t add that DIY margins usually are better.

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