Enda Carey, Marketing Director of iFone, gives a good interview here which outlines some aspects of the mobile game industry. One interesting point is that because of the different requirements of carriers it’s very difficult to set a definite launch date, which makes it very difficult to organize a marketing campaign…If games developers can generate a groundswell of interest before the game comes out “you get the consumers actively looking for it as opposed to what’s happening now, which is the operators actively pushing it. The problem with the operators pushing it is that if they push the wrong thing, and the product isn’t good enough, and they’re just pushing it for reasons other than it being a good product, then consumers will switch off and there’s a real problem that we’ve seen loads of times before”.
Some other interesting quotes:
“I think we’re starting to establish a standalone market and we’re beginning to be seen less and less as a poor cousin to traditional gaming. I think that will become more and more established as we start to add natively wireless features, such as multiplayer, chat, and highscore functionality.”
“The actual key is standardisation for us, in a number of different areas. Standardisation across the handsets, there are currently 250 Java handsets in the GSM countries, I would say of those 250, there is 150 different varieties. An absolute key example came in this morning, we have a 6680 from Nokia, two different versions of it, one which was from one supplier, one from another supplier, our games worked on one of them, didn’t on the other.”
Related stories:
–Mobile Games รข
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post