Our sister-site ContentSutra is covering the Mobile Gaming Conference in New Delhi. Vishal Gondal of Indiagames outlines what he sees as the key challenges for the growth in mobile gaming in India:
- Download experience (Ya, that needs a lot of improvement)
- Handset provisioning with GPRS (not many handsets are enabled, and those who have, haven’t activated)
- Poor content quality (Developers will have to take care of it)
- Not enough marketing (there was a debate on whether the content developers/publishers should start doing branding. Kaustuv Ghosh of Mobile 365 was talking about – read my further despatches)
- Games culture (India doesn’t have one. So it needs to be developed)
- Only mobile gaming has taken off (What about others like PC, online, console? Aparently, there are just 50,000-100,000 consoles in India)
- Lack of an industry body (many others – like some small content developers – were also talking about it. I can see a need for one being voiced by every developer)
- Payment revenues (There was a debate on several models like subscription, pay per download, sachet model, revenue shareing etc. I am posting details later)
- And finally, source code protection and IP issues (there was a legal fight between Indiagames and Mauj on this)
Vishal Gondal has also called for the Indianization of the mobile games market and given a list of the current top 10 games…
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