Ask Jeeves Plans to Drop Butler Mascot

So much for the Jeeves: it is being dropped. AskJeeves, acquired by IAC/InterActiveCorp earlier this year, plans to phase out Jeeves character, and change the name of its search service to Ask.com. This was announced by Barry Diller at the Goldman Sachs Communacopia investor conference on Wednesday.

This was inevitable..Diller had previously expressed that he was not a fan of the butler. Many little tweaks of the image have been tried over the years, but apparently didn’t work well…

Diller’s archived presentation is here, as a webcast…

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