Indiantelevision.com: A quick Q&A with Macromedia Country Manager -India, Shriram Krishnamachari:
Excerpts:
How long has Macromedia been in India?
We set up our india office in may 2001. Before that we were represented by Wipro in India.
What role does the Bangalore centre play in the company?
It’s a reaserch and development center for macromedia.
Animation studios looking at cost effecient ways of producing content for broadcast and home video are seriously looking at Flash as a format. Does Macromedia have a strategy towards this?
Our strategy is simple. Flash video just works. Flash video is based on the technology behind the flash player-so it’s ready to play in almost all of pcs worldwide. Imagine not having to worry about the platform. Or the format. Or whether your customers will be able to see your show-because they will.
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