Mobile2Win Becomes Case Study On Mobile Marketing At Stanford

Indiantelevision.com: Mobile2win, a mobile gaming and content company, is part of Alok Kejriwal’s Contests2win.com. It has investors like Softbank, and has operations in China too besides India. But this one would do the company proud. The prestigious Stanford University has prepared a case study on Mobile2Win China (pdf file) on mobile marketing.
According to the company release, the case study “examines how Mobile2win develops innovative mobile marketing campaigns for its clients deploying its expert understanding of this niche but rapidly growing marketing medium…real life brand marketing problems and scenarios for Fortune 500 brands and the solutions and thinking that Mobile2win brings to the table. The release also adds that the study has several cases of leading brands including Coke, McDonalds, Frito Lays, among others.
This case was prepared by Kae Fong Tay, Researcher at National University of Singapore (NUS) under the supervision of Poh-Kam Wong, Associate Professor, NUS and Thomas J. Kosnik, Consulting Professor, Stanford University School of Engineering as the basis for class discussion.

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