‘Indian’ Is The New Flavour For Mobile Gaming

Sify.com: The new ‘flavour’ of mobile gaming is Indian! The Mumbai-based game developer Paradox Studios is working with Symbian and Nokia to bring out games with an Indian theme to them. Symbian is the maker of the mobile operating system (OS) that Nokia handsets run on, just as computers run on Linux or Windows OS.
Simon Garth, Vice-President, Marketing, Symbian Software Ltd, said, “We expect that games, video and other services will hit the local markets with an Indian flavour.” Elucidating on what `flavour’ Indians preferred, Salil Bhargava, Chief Marketing Officer, Paradox Studios Ltd, said, “We find that card-based games like Teen Pathhiyaan are favoured.”
Ninad Chhaya, Executive Producer, Paradox Studios Ltd, also spoke of the need to develop games that Indian users could relate to. Currently, four games with ‘Indianised’ themes are under production and Paradox plans to release one game every four months from now.
Talking about future trends in mobile gaming, Bhargava said, “As mobiles get more powerful and high-tech, we will see that 3D games will arrive in India in a year or so. The mobile gaming market is just beginning in India and is worth around $10-15 million now.”

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