This case study of Hypertag — a company which offers a service delivering content to mobile phones over bluetooth or infrared — failed to mention some of the concerns with “bluespamming”…although from the description of the service its not clear that the company is guilty of the technique. It also offers downloads over infrared, which is in 70% of phones compared to only 20% with bluetooth.
“Mr. Winn wasn’t the only one with big ideas. Several other companies have similar products, including WideRay in San Francisco, Kameleon Mobile Technologies in Paris, and BlueCasting in London. And Paul Jackson, a principal analyst at Forrester Research, says Hypertag’s technology “isn’t that innovative”รข
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