Glam Media’s designer Glam.com — “high fashion meets high technology” — is emerging from its luxe cocoon. The combo online magazine/online mall plans to make the bulk of its money via commission, picking up 12-24 percent on any purchase made through the site. Some 70 retailers let users peek right into their inventory via back-end connections with Glam. Some purchases may come through the 1,400-plus pages of editorial content; others through a product section. Registration is required to go more than skin deep; the site promises personalized shopping. The company has $11 million in funding from Accel Partners, Draper Fisher Jurvetson and others, according to co-founder Samir Arora, the former chairman of Tickle.
Sounds like an interesting blend of pragmatism and Prada. (Disclosure: my father is in the fashion shoe biz; his customers include some of Glam’s retail partners.)
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post