Blog Post

Skype’s Big Idea: Ringtones?

Well, the calculations, if any, are on the sheer number of users…Skype has launched ringtones and wallpapers for its users. But as this story says, By modelling their solution off the mobile phone they made two key assumptions. First that the mobile model applies and second the rate is appropriate. They apparently missed the most basic questions. Why have mobile ring tones been so successful? And why are they so viral?”
“Ringtones are a very vocal method of pimping out your mobile phone. They provide personality, add visibility and ring in public places. By contrast Skype ringtones are often taken in an office, or simply heard behind a headset.”
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