Rural Internet Kiosks Initiative eChoupal Gets $100,000-Development Award

News Release: eChoupal, a program of ITC Ltd., of India, has been chosen from a group of 135 nominees as the winner of the Development Gateway Award 2005.
Since June 2000, over 5,200 eChoupal Internet kiosks have been established to serve 3.5 million farmers in 31,000 villages. At the kiosks, farmers learn management techniques, order fertilizer and other supplies less expensively, check market prices and sell products online, with resulting increases in earnings of up to 20%.
The $100,000 award recognizes eChoupal’s impact in enabling millions of farmers in India to improve their livelihoods with access to information on growing and marketing their products.

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