Business Standard: Indian mobile telephony service providers are increasingly becoming matchmakers. Companies like Reliance Infocomm, Airtel, Hutch, BPL and BSNL are doing this marriage brokering on mobile. Some of them have tied-up with portals like Bharatmatrimony.com and Indiatimes.com, enabling access to user profiles through SMSs.
Reliance Infocomm provides its matrimonial services through R World suite of applications, which is accessible through its Reliance IndiaMobile (RIM) handsets. The suite has a database of profiles, enabling a user to search for a partner from any part of the country.
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