Not directly related to online content, but keep an eye out for this development in UK, which is and will cause a lot of friction in the market. Tessa Jowell, Secretary of State for Culture, Media & Sport in UK has confirmed the switchover and timeline, speaking at the Royal Television Society Cambridge Convention.
Jowell also reiterated the Government’s pledge that digital switchover will be platform neutral.
ThisIsMoney: Households will have to invest in new equipment – set-top boxes, satellite dishes, cable links or TV or aerial upgrades – or see their screens go blank. Tories warned the dash for digital was a ‘leap in the dark’ which could mean people being unable to watch the Olympics in 2012. The estimates are as much as 2000 GBP per family…
The govt. does has some plans on how to fund the switch, as outlines in the story.
Jowell’s full speech here…
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