Consumer Resistance to Paid Content Stays High: Report

So says a new report by JupiterResearch…but it found adoption is up from last year, albeit 64 percent of adults still said they wouldn’t pay for content to avoid online ads. However, 31 percent of online adults paid for content over the Internet, up 5 percentage points from last year.

Paid content spending across categories is expected to grow 31 percent this year to $3.8 billion, gradually rising to $8.9 billion in 2010, JupiterResearch said.

General content excluding games and music will grow slowly but steadily from $2.1 billion this year to $3 billion in 2010.

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