Paul Maglione from I-play gave the company’s perspective on mobile gaming and how it will take off in the future. “What we’ve done differently from other mobile game publishers is from day one we were very focused on brands, big brands, even in the WAP and SMS days…We feel that at this point in the development of the industry it’s still quite new to people coming to mobile gaming, and therefore trusted entertainment brands are one of the things that breaks down the barriers to adoption…In parallel with that we have a new vision of the market which we’ve started maturing towards the end of last year, and that is this market, for it to really take off and meet the potential that many of the analysts have forecast for it, really has to embrace simplicity, simplicity in game design, in game play, ease of navigation to the games on the various carrier portals, and ease of downloading.”
Everyone’s got their own idea of what will make mobile games successful, of course, ranging from an effective use of the new medium to price to simple puzzle games to recognizable brands and so on. Of course, all these things help, but which one is more important? As to what’s coming up next, Maglione said:
“I think the next big thing is not necessarily going to be multiplayer, 3D or community, I think it’s going to be more on the usability side. I think that you’re going to start seeing some quite innovative operators or portals or websites who figure out how to make this a lot more user-friendly and they will start generating some interesting numbers.”
Also, Indiagames and Exit Games have partnered for the World Cyber Games Mobile, which seems to be pretty much what it sounds like…”The four official Games for the Mobile Tournament are Midtown Madness 3, Bruce Lee, Goolie, Chopper Rescue. Players in South Africa will be engaged first on an online championship followed by a ground event in which the national champions for South Africa will be selected. These national champions will be then flown to Singapore in November for the Grand Finals where they will compete with other participants from across the world in order to crown the ultimate winners.”
Fathammer has released some more 3D games in the Korean market, offering five games on KTF’s game portal “GPANG”.
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