Pepsi Premiers TV Commercial On Yahoo! India, A First In Indian Advertising

News Release: Pepsi becomes the first in India to break its television commercial online. Pepsi’s three-part teaser ‘webisode’ featuring Shah Rukh Khan will run on Yahoo! India.
The three-part ‘webisode’ of the TV commercial will run on Yahoo! India this week and will be followed by the television commercial breaking on September 16th. The webisode of the commercial, featuring Pepsi brand ambassador – Shah Rukh Khan as a flirtatious snake charmer, can be seen on pepsizone.yahoo.co.in
Says Vipul Prakash, EVP Marketing Pepsi Foods Limited, ” Pepsi has always aimed at connecting with the youth by introducing initiatives that captures the pulse of the youth. This initiative reiterates the innovative edge of Pepsi to unite two mediums for the first time and involve the customers in it .”
“This campaign is a first of its kind in India, where the Internet commercial was produced simultaneously with the TV commercial. Moreover, the commercial has hit the web a week before it will be aired on television. It is representative of the increasing importance that youth marketers like Pepsi are attributing to the digital media. Internet is not only about targeting the relevant audience with minimal spillover; it is also about unleashing the power of interactive advertising and this campaign takes a giant stride towards the same. We are confident that the youth will love this pre-television airing and will find the webisodes highly engaging!” said Pearl Uppal, Sales Director of Yahoo! India.
Pepsi had integrated its online activity earlier in the year by promoting its Pepsizone on the portal. The positive campaign results have led to Pepsi and Yahoo! India jointly commission an online research study with Internet research pioneers, Dynamic Logic to understand the impact of online advertising on conventional Brand Metrics. The spectacular online media innovation introduced by Pepsi follows after
Pepsi’s successful partnership with Yahoo! India for online brand building. Watch out for this space for more on the study in the coming week.

loading

Comments have been disabled for this post