[by Mike Butcher] Guess what? Busy executives working in the mobile content industry hardly download mobile content themselves. The shock news was revealed in an survey carried out among 100 attendees to Mobile Content World in London today. Payment solutions firm Valista quizzed the busy execs, only to find that a quarter of them did not download content in the last month despite owning 3G handsets (the shame!). Ringtones are stil the favourite download, while 92% of content downloading was on a ‘one off basis’. Oh dear.
Ed’s Update: The full release on the study is here…53% of respondents last downloaded content over a week ago, with 25% not downloading anything in the last month and 14% never having downloaded any content at all. Those interviewed showed a preference for the older GSM/GPRS enabled handsets (56%) rather than the newer 3G devices. Are we already jaded?
Our Mobile Content World Conference coverage is sponsored by Bango
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