@ MCW: DVB-H: The Emerging Mobile TV Standard

[by Mike Butcher] Speaking at Mobile Content World in London Steven Trew, head of mobile for the Financial Times, said the paper was speaking to BT about broadcast services on mobile. In the medium term it looks like DVB-H services will be bundled and marketed as subscription packages.
Nick Wheeler, managing director for mobile content at UK news broadcaster ITN said “We’ve developed a mobile news channel and this could easily be transported to DVBH. We’ve also developed a Weather channel with MET office. The content has a fast turnaround to reflect the short attention span on mobile. The irony is that linear TV is struggling to make interactive TV work. In the mobile world we have all the interactive add-ons, and it’s only now we’re beginning to develop the content.”
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