[by Mike Butcher] WIN, a mobile platform technology provider, announced at MCW a new white-label electronic marketplace for content. How does it work? Wholesalers of mobile content will provide their content on WIN’s new Emporium web-based service. A direct-to-consumer company, media owner or brand, can then select and build a portfolio of the content they want to offer, and make that available as a Web or WAP portal (or just about anything else) complete with their own branding. Wholesalers signed so far ar Telco Games and Mint Content.
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