The Next Dot-Com Buyout: CNET’s Case

So who’s left among the medium sized independent online players? Yes, iVillage, and CNET, and The Fool has a detailed look at the latter. The question isn’t who would want CNET — it’s who can afford it. The company kicked off the week tagged with an enterprise value of $2.1 billion.

The four most likely buyers, says the story: Yahoo, Google, IAC, News Corp. “On the surface, I see Yahoo! as the best fit for CNET. InterActive and News Corp. would also jell nicely with it, though those two companies would be more likely to offer a stock-based deal over a cash purchase.”

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