NewsCom, a global content licensing company, is looking for a hardworking and experienced person who is passionate about news, information and current events, to package, position, and promote its products and business offerings.
The successful candidate will be responsible for supporting NewsCom’s strategy through creative and results-focused marketing communications campaigns. Responsibilities include overall management of the NewsCom website design, with presentation of featured content to end-users, organizing and managing direct email and RSS campaigns, and supporting NewsCom’s sales, marketing and partnership programs.
Responsibilities:
– Develop and implement a Strategic Communications Plan for NewsCom’s publisher and advertising products, working closely with NewsCom’s sales and marketing teams.
– Implement marketing programs using various selling tactics including direct marketing, affiliate marketing, online advertising and RSS promotions.
– Develop brand awareness campaigns and creative promotions to increase awareness of NewsCom’s services.
– Create marketing materials including sales collateral, presentations, online advertising, RSS and email newsletters.
– Develop and oversees analytical processes to better understand customer behavior and content usage.
Experience:
– Minimum 3-5 years marketing experience.
– 1-3 years Internet, online services or media industry experience.
– Strong ability for determining the best possible way to position products.
– Understanding of the news and web publishing markets, search, and online advertising
– Proven capability to deliver exceptional and highly creative and effective marketing campaigns.
Education and language skills:
– BA/BS degree in marketing or business affairs or equivalent work experience
– Fluency in English required. Fluency in a second language a plus.
Skills and abilities:
– Strong organizational skills and the ability to adapt quickly, effectively and economically to industries whose needs change frequently.
– Project management skills and the ability to multitask across projects and products.
– Excellent oral and written communication skills.
– Strong computer application skills including HTML, PowerPoint, Excel, MS Office and Adobe Photoshop.
– Knowledge of current technology and industry trends.
Contact: E-mail careers@newscom.com with resume and salary requirements. No phone calls please.
EOE
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