I’m not sure most people who use “slashdot” as a verb realize the site actually is a commercial effort, part of the Open Source Technology Network. Slashdot serves up ads, sells subscriptions for those who want ad-free delivery ($5 for 1,000 ad-free pages) and, in a fascinating new twist, is now swapping first-look access for exposure to a sponsor message. The Slashdot DayPass allows registered users to access breaking stories 30 minutes before anyone else; by accepting the DayPass, the user opts-in to a 15-second interstitial from that day’s exclusive sponsor. The sponsor also gets all of the ad units served up to DayPassers and the company name is included in all DayPass links.
As OSTG notes in the media kit, on any given day, more than 85,000 of Slashdot’s registerd users are logged in and active. (That means reading, posting, voting, etc.) Hard to say how this group will respond to more ads for faster access. Thirty minutes doesn’t seem like much but waiting much longer puts relevance at risk.
(via DMNews.com)
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