Blog Post

@MCW: Napster President On Mobile Music

[ by Mike Butcher] “Crystal-balling” on content, Brad Duea, president, Napster said he saw going to a concert and people being able to interact with the band as imperative. User created content like opt-communities will be big. Not actual music content, but content related to music events will both enrich music events. Also time sensitive content, related to events.
However, Duea, admitted that “Discovering music on the mobile is hard.” Search needs to be fast on the mobile and available in different option, like being voice-activated. He said mobile and music firms would have to employ “a bit of push and data mining, play lists, new releases” (in other words people, editorial control) into how they present mobile content, as opposed to pure technology.
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