Blockbuster Closes on VOD Launch in UK

Looks like Blockbuster will probably launch its online VOD service in UK, earlier than even in parent country U.S…the company demonstrated the service last weekend to potential industry partners, and has already hired 12 people to help develop and launch the service.

Steve Middleton, European director of new media for Blockbuster Digital Entertainment, hoped to be able to launch a full service soon. “There are conversations going on. We’re talking to people here and further afield in Europe,” he said.

The system features a Blockbuster-branded on-demand portal with premium content. The movies-on-demand application can be integrated into a TV operator’s electronic program guide.

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