Petteri Vainikka from Rovio Mobile has suggested that trying to develope mobile games with global appeal is a losing proposition, for the most part…Each market is different in terms of language and culture. “As a way to solve this problem, I propose dividing it into manageable pieces and then tackling each in the most appropriate way. In practise, this means focusing on creating games for specific markets instead of insisting on coming up with globally appealing games. The same approach should be applied to marketing. To those who insist that profitability requires globally applicable games, I can only ensure that the markets are large enough to make the proposed fragmented approach an equally, if not a more profitable business…The main argument is, however, that games should be developed with one specific market in mind, and not with two or more. This approach will also make the actual development and porting more straightforward and more efficient.”
Games can best be transferred from one market to another by putting in a bit of extra effort and “truly localising it”.
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