Canadian Online Advertising To Top Half Billion In ’05

The Interactive Advertising Bureau of Canada estimates that online revenues will exceed $500 million in 2005. The bulk comes from from display advertising — 45 percent — with search growing to 30 percent. IAB director Paula Gignac: “Recent research by Ipsos-Reid’s shows that the Internet has eclipsed radio in popularity among all wired Canadians, and actually trumps TV in the 18-34 demographic. In the U.S., online’s share is already at eight per cent, and growing steadily in response to similar media consumption shifts. Yet at the 2004 level of $364 million, online advertising still represents just four percent of the total ad dollars spent in Canada.” Press release. Report PDF. (via the Ottawa Business Journal)

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