Action Needed On Usability

“More than one third of mobile owners are not using data services due to a combination of product complexity and perceived high cost…The good news is that if these problems are addressed, 70 per cent of users said they would use apps such as news, weather and sports scores at least two-to-five times a week, with subscription the preferred method of payment.”
The survey found that off-portal delivery mechanisms were the most popular (despite carrier assurance the walled gardens are there to ‘protect’ their customers) and that “that 85 per cent of respondents wanted more personalisation from the apps they used and that 76 per cent would tolerate no more than two trips to the network while using an app.”

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