Portals Rush To Real Estate

News Release: Of late, there have been quite a few dotcoms being launched in India in real estate. Delhi-based Infoedge, which owns Naukri.com, has recently launched a real estate portal – 99acres.com. There is already Indiaproperties.com. Bharat Matrimony is planning to launch a property portal sometime this month. Now there is another one for property – propertytalaash.com – already launched by RedHorns Software Pvt.Ltd of India.
Why the rush to property? Because the real estate market in India is very fragmented and in the hands of small brokers. According to a report of Nielsen/ NetRatings, real estate-related Internet traffic reached 21.6 million users in April 2005, a 26 percent increase from November 2004. And this is the segment that propertytalaash.com is tapping.

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