MTV and Jamster have joined forces to launch a “new international research initiative into the mobile entertainment and the digital content marketplace”.
The joint study to be launched in the coming weeks will seek to understand usage, mechanics, and frequency of downloading and streaming to mobile phones. The initiative will also provide analysis of the burgeoning reliance that consumers place on access to mobile devices, and the impact of wireless on content creation and communication.
Both companies have a pretty big interesting in the mobile space…
Related stories:
–MTV Germany To Launch MVNO
–Jamster Offers Ringtones Via Red Button
–Mobile TV Subs to Hit 65 Million by 2010
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