The research and analyst companies are in overdrive these days, churning out reports on everything from mobile music to mobile video to gaming etc. Another new report, this time from Unstrung, on the mobile TV market
Among some point in the report:
— Sub-$10/month services will be essential to drive uptake of mobile TV, but from there operators can increase data revenues from the technology-indifferent user base.
— Multicast over 3G has many theoretical attractions for “clip cast” services, but it will take several years to gain significant momentum. Look for enhanced multicast mechanisms in upcoming 3GPP and 3GPP2 specifications.
— Most operators currently take a technology-neutral stance with respect to mobile broadcast technology – even those that have tested DVB-H say they are not yet committed to that roadmap.
— DVB-H has the momentum as today’s leading contender for dedicated mobile broadcast networks – especially in Europe. But issues surrounding spectrum allocation in many developed regions looks set to slow down the commercialization of services
— If Qualcomm’s MediaFLO technology delivers what it claims, on the timeline it claims, it could upset DVB-H as the automatic mobile broadcast technology choice. Delays to mobile broadcast spectrum allocation work to Qualcomm’s advantage.
The Mobile Video section is sponsored by Mobile TV Awards
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