iPod scares Walkman from the dead

Sony, the original portable device maker, is struggling to find relevance in the digital music revolution. The company has clearly hit the panic button, what with pesky Apple’s iPod coming into its backyard and selling over 5 million songs within days. That must have hurt the Sony pride a bit … which explains why it is introducing, rather reintroducing Walkman as a digital music portable. Frankly, it looks like “Rio that went to LA for an extreme makeover.” Engadget has all the details. Thankfully it won’t make it to the American shores. Anyway I find it amusing that Sony is trying to reintroduce a brand that has more recall value for parents, than their digital kids. For me personally, Walkman reminds me of days I rather not be reminded of – white jeans, Huey Lewis and well…


Comments have been disabled for this post