I have said this before to anyone who cares to listen: Cricket, man, cricket. Snicker if you will, but it is a huge business opportunity, especially with expatriate communities worldwide. Now Cricket has overtaken football as the UK’s favourite sport online, at least according to internet search queries as monitored by Hitwise.
In addition, traffic to cricket websites has continued to perform strongly. Over the last week, traffic to the sector has grown by 10 per cent, Hitwise report, building on a strong performance by the sector earlier this summer. The top cricket site remains CricInfo (www.cricinfo.com), which claims 35 per cent of all cricket traffic and is the second most popular destination for online searches on the term “cricket”.
Separately, IT managers have been warned to take action to avoid their networks being hit for six by cricket-mad users in UK, because of live commentary services online. There were nearly 500,000 click-throughs for the stream of the BBC’s venerable Test Match Special (TMS) broadcast for the first two days of the first Test, according to the BBC website.
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