Report: Online Ads Grow Only 9.4 Percent in First Half Of ’05

TNS Marketing Intelligence projected 11.2 percent growth for 2005, which means there’s some ground to make up during the second half the year. The numbers, especially for 3Q05, may suffer in comparison to the Olympic/election-pumped results of last year’s second half. ClickZ points out that the TNS figures do not include paid search. “If you fold in search advertising, you will see more robust growth,” said Steven Fredericks, TNS president and CEO. Paid search is the fastest-growing online category. TNS is working on ways to include it in next year’s reports.
Story includes chart of top 50 online advertisers in July. Vonage leads the pack.

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