“A new study by Juniper Research estimates that 65 million people worldwide will be subscribing to streaming or broadcast TV services for their mobile phones by 2010.” They will be spread across 21 markets…Based on a worldwide mobile subscriber base of 2 billion (which is expected to arrive around 2007, so it’s likely to be higher) that’s 3.25% of mobile subscribers paying for mobile TV. There’s a lot of hope that uptake will be faster than that, along with a lot of doubt that it will be.
On the plus side, “revenues from mobile TV subscriptions will rise from $136 million in 2005 to $7.6 billion in 2010″, which means each mobile TV viewer will add almost $117 per year to revenues, or a bit under $10/month. They’ll be sought after customers…especially if the mobile networks invest more than $7.6 billion upgrading their networks…Mobiledia includes this quote: “In the US, for example, Qualcomm and Crown Castle have envisaged rollout costs alone of US$1.8bn between them: it’s unlikely that cumulative subscription revenues from the US will even reach the US$1bn mark until four years of commercial service.”
“We still have a number of different standards jockeying for position. When a standard is finally selected, you have to find spectrum. When you have spectrum, you then have to build a dedicated network. While all the technological issues are being resolved, you have to put together a viable content package. And at the present time, we have no clearly defined value-chain: So who will provide the services? The broadcasters? The operators? An aggregator? Quite clearly a number of options are possible, but these need to be finalized prior to the licensing process,” said the report’s author, Dr. Windsor Holden.
DVB-H is expected to grab 35% of mobile TV viewers…
Related stories:
–E-mail, Weather & Search Top Low Mobile Internet Usage
–UK’s ITV To Launch Mobile Division; To Offer Mobisodes, Among Others
–Mobile TV Turned On In Europe
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