What Verizon Means to you


In a Q&A with Bob Liodice, Jerri DeVard SVP, Verizon, and company’s marketing czar

> The needs stay the same, technology raises the expectations of a brands’ ability to deliver. Stay true to what your brands mean to your customers–the emotional connection that they have with you–and use technology as the great enhancer and ultimate enabler to that experience.

Most of their wireless customers seems to be pretty happy. The EVDO junkies are equally enthusiastic. And FIOS is winning some converts. So you think, Verizon is delivering on its promises.

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