Sports Channel Starts Streaming College Basketball To Cell (Reg Required)

“College Sports TV last weekend started streaming live footage of basketball games to SmartVideo video-enabled mobile devices. Ads broadcast on College Sports TV’s ads will remain intact on cell phones. SmartVideo, which charges a subscription fee for video delivery, is not displaying any extra ads.” The move follows the channels move into broadband, with the goal being to “allow college sports fans to follow their schools without “relying on what’s scheduled for Tuesday at seven.”
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