Battelle’s Nanomedia Venture To Launch In a Month

John Battelle, the founding editor of Wired magazine and founder of Industry Standard, is set to launch his blog media company FM Publishing in about a month or so, says this story. His new book “The Search” is launching next Monday.

Battelle said FM’s aim is to serve as a “proxy publisher” for bloggers and groups of bloggers who do not have the time, expertise or inclination to market themselves and their work to advertisers.

FM will work directly with advertisers on behalf of the bloggers, helping them build a revenue stream.

Comments have been disabled for this post