Jamster Offers Ringtones Via Red Button

Jamster has become the first TV advertiser in the UK to allow viewers to preview a selection of ringtones by pressing the red button on their remote control…Viewers who visit the dedicated advertiser location (DAL) by pressing the red button during Jamster ads can purchase a ringtone and sign up to the company’s club by sending a SMS.”
As well as listening to ringtones before they purchase them (or possibly sign up to a subscription service, depending on the fine print) each ringtone will be accompanied by a video clip, and satellite viewers will be able to check out selected mobile games and wallpapers.
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