(via Adrants): The newly merged Sprint-Nextel has officially launched today, and repositions itself as a sports entertainment company as well as a telecom giant.
In addition to Nextel’s Nascar contract, Sprint last month signed a five-year, $600 million deal for exclusive mobile content with the NFL. It also earlier this year renewed its exclusive sponsorship of the U.S. Ski & Sports Association.
Sprint also has a contract with the NHL.
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