Reader’s Digest: Online Advertising/Marketing Manager

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Reader’s Digest is a preeminent global publisher and direct marketer of a growing line of multi-media products that inform, enrich, entertain and inspire. We were ranked among the top most admired American-based publishing and printing companies in Fortune magazine’s Corporate Reputations Survey. Currently, we seek a Online advertising/marketing manager who is looking for both financial and personal growth to join our dynamic team.

This is an exciting chance to work for a major brand, Reader’s Digest, as we embark on the new enterprise of selling ads on our various web sites. In this new role you will develop and implement all marketing plans for Reader’s Digest’s various web properties including rd.com, Thefamilyhandyman.com, americanwoodworker.com, tasteofhome.com and more. You will work closely with the General Manager of the group to understand the various assets of the website and the sales opportunities. You will develop marketing materials together with the third party ad sales firm we hire. You will gather competitive information about other websites and use this to help shape decisions about site pricing and products.

Responsibilities include:

Working as main point of contact with outside ad sales firm and:

- Ensuring they are provided with the information they need to sell the site such as visitor information, programming schedules

- Ensuring the firm is communicating necessary information back to us regarding the sales process including information on leads, deals and feedback regarding the site’s performance for past advertisers.

Working as main point of contact with our internal ad sales department and:

- Ensuring they are provided with the information they need to sell the site such as visitor information, programming schedules, list counts

- Possibly going on sales calls with print sales rep to discuss site as opportunity for advertising

- Working with the advertisers to develop ideas for microsites and special รข

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