Yet another study on the potential success of mobile TV, this one from Parks Associates, which found a low but apparently enthusiastic percentage of mobile users are eager for mobile TV.
“The study, based on a survey of more than 2,000 U.S. Internet users, found 13% of those who own one or more portable devices would like to see capabilities for live TV integrated into these devices. In addition, 12% perceive the portable functionality of watching videos such as movie trailers and full-length movies as important.”
“The percentages of consumers interested in mobile video/TV services are smaller than those for other functions such as taking photos and listening to music,” said Yuanzhe (Michael) Cai, senior analyst at Parks Associates. “But there is a group of hardcore mobile entertainment enthusiasts who are very motivated-either they have already adopted a portable device with video playback functions or are very eager to add live TV support to their mobile devices.”

I’m not entirely sure I follow this…it seems to say that only 36% of people who want to watch mobile video either have a device capable of doing so or think it is important to add the capability…so almost two-thirds of the respondents who said watching mobile video is important to them aren’t particularly interested in obtaining a device that allows them to do so? And the same question arises with mobile TV…
Yuanzhe Cai said that multimedia players, portable gaming players and video phones may soon be competing for these “hardcore enthusiasts”, and while portable multimedia players have a head start mobile operators could offer a variety of business models to offset this advantage…
Related stories:
–Nokia Trials Mobile TV in Malaysia
–More Results From Finnish Mobile TV Study
–S. Korea Mulls Ban On Mobile TV For Motorists
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