Yaho vs Google: ContentMatch vs Adwords

As we metioned before, the fight’s gettign more interesting: Yahoo, which gained Viacom sites as a client for its online advertising/contexutal ads solution, is saying that this is one of more than two dozen pitches in which they have triumphed over Google, according to this story.

By their count, Yahoo has won at least 20 out of more than 25 deals the companies competed for this year.

In broader terms, Google says it has already locked up deals with a lot of key partners and is focused on maintaining those relationships while going after new business.

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