MTV Hits UK Channel To Be Controlled By Viewers

This will probably be a testbed for it to be rolled out in U.S. too: MTV Hits, an MTV offshoot channel in UK, will turn into a fully interactive service, encouraging viewers to choose playlists and influence the on-screen look of the network.

From later this year viewers will initially be invited to create their own home pages on MTV.co.uk, with features including personal blogs, all-time favourite track lists and current favourites.

MTV viewers will also be able to interact with other website users via chat and message boards and create their own characters and icons, which will appear on screen on MTV Hits.

Fuse in U.S. is trying something on those lines too…

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